Fractional Full-Scope DTC Consultancy

DTC Growth. Built by Someone Who's Done It.

Fractional operator for retail-first CPG brands ready to validate or scale a direct-to-consumer channel.

Apply to Work Together

Limited to 3 active engagements at a time.

$950K+ Shopify Revenue Generated 2.5x MER (June 2026) $32 Average nCAC Post-Optimization 900+ Retail Doors 3 Brands Launched from Zero

Brands I've worked with

POINTS! Chocolates Dogfolk Treats Pedro Pan Kin Kitchen Foods Tribute Provisions

Stack I build on

Built for CPG Brands Between $0 and $5M

You have traction in stores and a product people reorder. But DTC hasn't clicked. You've tried ads. The numbers don't work. Nobody on your team owns it.

That's the exact problem this practice was built to solve.

I built my own CPG brand to $950K+ in DTC revenue before taking a single client. That DTC engine did double duty: the proof of demand and customer data behind it helped land QVC, 900+ TJ Maxx and Marshalls doors, and hundreds of independent retailers.

When we work together, I'm the one in your ad account, your Shopify admin, and your Klaviyo flows. No account manager in the middle. No handoffs.

Retail-first brands

You have velocity in stores. DTC is the next channel, not the first one. We leverage your DTC data to make your next retail pitch land stronger.

Ready to spend on ads

You have budget to test. You need someone who knows how to deploy it without wasting it.

Need an operator, not a vendor

You don't want a deck and a handoff. You want someone in the account, doing the work.

Operator vs Agency

What changes when the person doing the work is the person you hired.

Phillips Growth Co
Typical agency
Who runs your account
Me, in the account daily
A junior pod behind a manager
Scope of work
Ads, retention, pages, and unit economics
Usually a single channel
Commitment
Month to month
6 to 12 month retainer
Asset ownership
You keep every page and account
Locked inside their tools
Reporting
Tied to decision gates
Dashboards built to impress
Pricing
Flat and transparent
Media markup plus fees

Three Ways to Engage

Tier 1

DTC Validation

Best for: Under $10K/month Shopify revenue

  • 60-day sprint to find demand signal
  • Landing page build in Replo
  • Meta acquisition campaign setup and management
  • Decision gate metrics. Scale or kill clarity.

From $1,750/month

Apply
Most Common

Tier 2

Scale Package

Best for: $10K to $50K/month Shopify revenue

  • Full-funnel growth operator (Meta + Klaviyo)
  • Landing page architecture and CRO
  • Persona-based static ad creative production
  • Monthly performance reporting

From $2,500/month

Apply

Tier 3

Agency Oversight + Coordination

Best for: $50K+/month or existing agency in place

  • Strategy and accountability layer over existing agency
  • KPI framework and reporting ownership
  • Unbiased channel strategy and vendor management

Contact for pricing

Apply

Standalone Services

Want one thing instead of a full engagement? Buy a single deliverable. No application, no retainer, no long commitment.

Replo Landing Page

Full landing page strategy, copy, and Replo development. You own the page outright. Editable without a developer.

$1,500/page

Request this

Meta Static Ad Batch

25 static ads per month. Minimum 8 unique formats. Persona-segmented copy and creative direction.

$750/month

Request this

Growth Consulting

Weekly strategy calls, performance review, and growth roadmap. No agency markup, no retainer bloat.

From $1,500/month

Request this

Proof of Process

The same stack and playbook offered to every client.

Primary Case Study

POINTS! Chocolates / Hummii

Lower-sugar, higher-protein candy · Oct 2023 to present

$950K+Shopify Revenue
2.5xJune 2026 MER
$32Average nCAC
$53Average AOV with bundle
POINTS! branded landing page hero
Branded landing page
$300K+ in sales generated
POINTS! branded landing page offer section
Branded landing page
$300K+ in sales generated
POINTS! branded landing page social proof section
Branded landing page
$300K+ in sales generated
POINTS! advertorial landing page intro
High converting "ugly" advertorial page
$200K+ in 2026 sales. Highest CVR page on the site.
POINTS! advertorial landing page body
High converting "ugly" advertorial page
$200K+ in 2026 sales. Highest CVR page on the site.
POINTS! advertorial landing page close
High converting "ugly" advertorial page
$200K+ in 2026 sales. Highest CVR page on the site.
POINTS! direct response static ad creative
Direct response static ad creative
500+ sales on $10K+ in spend
POINTS! ugly ad creative
"Ugly" ad creative
1,000+ customers acquired on $25K+ in spend
  • Scaled from Kickstarter to $950K+ in DTC revenue
  • QVC placement secured
  • 900+ TJ Maxx, HomeGoods, and Marshalls doors, plus hundreds of independent retailers
  • Meta MER grew from 1.3x at launch to 2.5x in June 2026

This brand is the proof-of-process. Every system offered to clients was built and validated here first.

Zero to One Launch

Dogfolk Treats

Premium dog treats

  • Launched DTC from zero
  • Initial nCAC: $70+
  • Diagnosed highest-resonance creative angle through systematic testing
  • Rebuilt acquisition model around trial pack to subscription conversion architecture
  • Reduced nCAC to sub-$30 within 90 days
Full Shopify Storefront Build

Pedro Pan

Beef tallow Cuban crackers

Full DTC storefront built from zero. Homepage, PDP, About page, and paid traffic landing page. Heritage brand story translated into a conversion-first Replo build.

Pedro Pan homepage hero with product photography
Homepage
Pedro Pan homepage brand story section
Homepage story
Pedro Pan product detail page with flavor, pack size, and subscription options
PDP and offer architecture
Pedro Pan product detail page ingredients and flavors
PDP ingredients
Pedro Pan About page heritage story
About page
Pedro Pan About page brand history
About story
Pedro Pan paid traffic landing page
Paid traffic LP
Pedro Pan landing page offer section
LP offer
  • Warm cream and deep red brand palette
  • Heritage photography and Cuban-American story woven through every page
  • 4 flavors: Original, Sofrito Lime, Cuban Sandwich, Mojo Garlic
  • Offer architecture: 3-pack, 6-pack, 12-pack with free variety pack mechanic
  • Subscribe and Save 15% integrated via StayAi
  • FAQ section with brand voice ("Real fat. Real food.")
  • Simple LP optimized for paid traffic entry

Design built to convert cold traffic while honoring a brand story worth telling.

Cohort 2: Currently in Growth Sprint

Kin Kitchen Foods + Tribute Provisions

Kin Kitchen Foods

Premium organic granola in glass jars

Status: Full funnel engagement active

Scope: Landing page build (Replo), Meta acquisition, persona-based static ad production, offer architecture

Tribute Provisions

High-protein honey graham cereal

Status: Full funnel engagement active

Scope: Landing page strategy, Meta acquisition, Klaviyo retention, static ad production

Results pending. Decision gate review at 60 days.

Validation Before Scaling.

Every engagement starts with the same question: does demand exist at a unit economics level that makes scaling worth it?

Before launching POINTS! Chocolates, a $55 CAC validation test on Meta (two packaging directions, 15 purchases, clear winner) de-risked a five-figure inventory commitment before a single production run was confirmed. Same playbook applied to every client.

1

Validate

Find the demand signal. Prove CAC before scaling spend.

2

Build

Landing page, offer architecture, retention flows. Structure before creative.

3

Scale

Turn up spend with confidence. Decision gates replace open-ended retainers.

What the First 60 Days Look Like

Clear steps, a fixed review date, and no open-ended retainer waiting at the end.

Week 1

Audit and plan

I get into your accounts, audit the funnel, and lock the offer and validation plan.

Weeks 2 to 3

Build

Landing page in Replo, tracking, retention flows, and the first static ad batch.

Weeks 4 to 8

Run and learn

Launch acquisition, test creative angles, and watch unit economics daily.

Day 60

Decision gate

We look at CAC and contribution margin together, then scale, adjust, or stop.

Low-Risk by Design

Month to month.
If you choose to stop it at the review period, you still own every asset.

Month to month

No long contracts and no lock-in.

Stop at the review

Decision gates replace open-ended retainers.

You own everything

Every page, asset, and account stays yours.

Apply to Work Together

Limited to 3 active engagements at a time.

Tyler Phillips

Tyler Phillips

Founder, Phillips Growth Co.

Connect on LinkedIn

I started POINTS! Chocolates with no outside funding and no agency. Built it to $950K+ in DTC revenue, landed QVC, and got into 900+ retail doors...all while figuring out Meta, Klaviyo, Shopify, Replo, and everything else DTC-related from scratch.

Along the way I kept running into the same problem when talking to other founders: the agencies that actually knew what they were doing were built for brands at $5M+. The freelancers were hit or miss and oftentimes couldn't handle or understand the full picture: ads, retention, landing pages, and unit economics all at once.

That gap is what this hands-on growth consultancy exists to fill. The 0 to $50K per month stage deserves an operator who has done it, not another vendor selling you a strategy they haven't ran with their own dollars on their own brand(s).

Apply to Work Together

Takes 90 seconds. Whether you want a full engagement or a single service, you'll hear back within 48 hours.

Full engagements are limited to 3 at a time. Every inquiry gets a reply within 48 hours, single services included.

Apply to Work Together